Privacy Policy

When you fill out an estimate or photo form, you give your name, phone number, town or address, and details about the job. Email, photos, the size of the area and a good time to call are optional. Commercial requests also ask for your company and your role.

Photos taken on a phone can carry the location where they were taken.

When you call or text, the phone system records your number, the time and the length of the call.

Like most websites, this one records basic visit information. That includes the pages you view, your browser and device, the site that sent you, and a rough location from your internet address.

If you arrive from a Google ad, the link carries a click ID (gclid, gbraid or wbraid) and tracking tags (utm). The site saves these in a first-party cookie and attaches them to your request if you send one. That's how an estimate request gets matched to the ad that led to it.

Cookies are small files your browser stores. This site uses them for Google Analytics, for Google Ads conversion tracking, and to remember the click details above.

Texts are opt-in. The estimate forms have an unchecked box, and you can get an estimate without ticking it.

If you tick it, Paving Plus may text you about your request, your estimate, scheduling and your job. A second, separate box covers occasional reminders, such as when your driveway is due for sealcoating.

Message frequency varies. Message and data rates may apply. Reply STOP to any text to opt out, or HELP for help. You can also call (540) 731-3000 to opt out.

Your mobile number and your consent are never shared with third parties or affiliates for their marketing.

The phone number on this site may change depending on how you found it, for example a Google ad versus a search result. Every number rings the same office. The call tracking service logs the number you called from, the time, the length of the call and how you found the site.

Calls may be recorded for training and to make sure job details are right. If your call is recorded, you'll hear a notice at the start.

Google Analytics shows how visitors use the site. Google Ads conversion tracking shows which ads lead to estimate requests and calls.

When you send a request, the site may send Google a scrambled (hashed) copy of your email and phone number. Google uses it to match your request to an ad click, a feature called enhanced conversions. The scrambling happens before the data leaves the site's servers.

If your request turns into a job, the job's value and the ad click ID may be sent to Google Ads. That shows which ads lead to paid work.

To limit ad personalization, use Google's My Ad Center at myadcenter.google.com. To stop Google Analytics in your browser, use Google's opt-out add-on at tools.google.com/dlpage/gaoptout.

Estimate requests are kept for so the office can look up past quotes. Ad click details are kept at least 90 days, the window Google allows for matching. Customer and invoice records are kept as long as tax and accounting rules require.

Access is limited to staff who need it, and the systems use encrypted connections. No system is perfectly secure, so please don't send payment card numbers or passwords through the forms.

This site isn't meant for children under 13, and it doesn't knowingly collect their information.

If this policy changes, the new version goes on this page with a new effective date.

Questions about your information, or a request to see or delete it, go to the contact details above.